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Matt Gately's avatar

The unavoidable need to compete by differentiation is bad enough but now real (but fake, really) identities are up against artificial (and still fake) ones.

Fake identities made by humans by glomming of other humans' fake identities are being glommed by AI and then sent out into the market for further glomming.

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Simp Of Human Progress's avatar

I just restacked this since it's a very well written article that exposes the absurd horror of our self commodification under late capitalism, where even our identities become just another hustle.

And btw I inboxed you a link to a video article explaining a concept app I am working on, that will allow users to easily check up on each other and build stronger communities (which is the promise the internet gave us and never delivered)

When you have time please check it out, I would love to hear your thoughts on it

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Kate Bayley's avatar

Funny you should be thinking about the commodification of our identities. You give as an example "In certain groups or situations, I might play up one aspect [of personality] in other situations another. Whatever the market demands."

I have had similar musings. I commented yesterday to someone that since I've been on Substack (my first excursion into social media) I've come to think of myself as a "brand" and "marketing" my thoughts to willing "buyers".

I've understood this in theory but watching it happen to myself is a wry and rueful experience.

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Ryan Ward's avatar

We can’t help it. It’s so much of the way the world works. My hope is that it doesn’t keep us from solidarity along the lines that truly matter.

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Kate Bayley's avatar

Yes. We have to find our similarities, our common pain and oppression.

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Persnickety Poore's avatar

Same thing is starting to happen on Substack. I get content on my feed that sounds suspiciously AI generated.

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